How it Works
Revenue = (Impressions / 1,000) * CPM. The tool helps visualize income potential across different traffic scenarios.
What is Website Ad Revenue Estimator?
Calculates potential advertising revenue by combining traffic volume (Impressions) with Cost Per Mille (CPM). Helpful for bloggers and publishers planning monetization.
Step-by-Step Guide
- Traffic – Enter monthly pageviews/impressions.
- CPM – Input estimated Cost Per Thousand.
- Calculate – View daily, monthly, and yearly income.
Example
Input: 100k Views, $2 CPM
Result: $200 Revenue
FAQ
What is CPM?
Cost Per Mille - the amount paid for 1,000 ad impressions.
Does fill rate matter?
Yes, not every view shows an ad. Revenue may be lower if fill rate < 100%.
Pageviews vs Impressions?
One pageview can have multiple ad units (impressions).
Seasonality?
Ad rates typically peak in Q4 (Holiday season).
AdSense vs Premium Networks?
Networks like Mediavine/AdThrive usually offer higher RPM/CPM than basic AdSense.
Conclusion
Traffic volume is the primary driver of ad revenue. However, niche sites often command higher CPMs ($10-$50) compared to general entertainment ($1-$3). Optimize for both volume and niche value.