How it Works
Multiplication.
What is CLV Estimator?
Avg Value * Frequency * Lifespan.
Step-by-Step Guide
- 1 AOV
- Avg Order.
- 2 Freq
- Orders/Yr.
- 3 Life
- Years.
- 4 LTV
- Total.
Example
Input: $50, 4, 3
Result: $600
FAQ
Target LTV:CAC?
3:1 is healthy.
Conclusion
Justifies acquisition spend (CAC).