How it Works
1. Enter 'CPM'.
2. Input 'Creator Share %' (YouTube is 55%).
3. View Est. RPM.
What is CPM to RPM Converter?
Converts Cost Per Mille (CPM - what advertisers pay) into Revenue Per Mille (RPM - what you earn) based on revenue share.
Example
Input: $10 CPM, 55% Share
Result: $5.50 RPM
FAQ
What is YouTube's split?
55% to creator, 45% to YouTube for long-form.
What about Shorts?
Shorts revenue share is effectively lower due to the Creator Pool model.
Does CPM include playback?
CPM is per 1,000 *ad impressions*, not video views.
Why is my RPM lower?
Not every view has an ad. Playback-based CPM helps estimate better.
Twitch split?
Historically 50/50, moving towards tiers.
Conclusion
Advertisers pay high CPMs, but creators only see a fraction. This tool clarifies the gap. Remember, unmonetized views (AdBlock, Premium) further lower your effective RPM below this theoretical calculation.