Example
Input: 500 Acts, 10k Followers
Result: 5% Rate
What is Social Media Engagement Rate?
Measures interactions (likes, comments, shares) divided by follower count.
How it Works
1. Enter total 'Interactions'.
2. Input 'Followers'.
3. Result = (Interactions / Followers) * 100.
FAQ
What is a good rate?
1-3% is average; >3% is high; >6% is very high.
Does it vary by platform?
Yes, TikTok/IG usually higher than Twitter/FB.
Should I count views?
Engagement by Reach (ERR) uses views, this calculates by Followers.
Likes vs Comments?
Weighted formulas value comments/shares higher, this is unweighted.
Why does it drop?
As accounts grow, engagement rates naturally tend to decrease.
Conclusion
Engagement is more valuable than follower count. A micro-influencer with 10k followers and 5% engagement is often more valuable to brands than a macro-influencer with 100k followers and 0.5% engagement.