How it Works
1. Enter 'Follower Count'.
2. Input 'Est. CPM' ($10-$20 avg).
3. Result = (Followers / 1000) * CPM.
What is Influencer Rate Estimator?
Estimates the market value of an influencer post using a standard CPM model.
Example
Input: 50k Followers, $15 CPM
Result: $750/post
FAQ
Average CPM?
IG: $10-$20, YouTube: $20-$30, TikTok: $5-$10.
Engagement factor?
High engagement (>3%) justifies a premium.
Usage rights?
Charging for ad usage (whitelisting) is extra.
Barter?
Product-for-post works for micro-influencers.
Stories vs Feed?
Stories are cheaper (24h life); Feed is evergreen.
Conclusion
Pricing varies by engagement. A smaller account with high engagement often commands higher rates than a large, passive one. Use this as a baseline for negotiation.